Google is launching a new tool that allows businesses to identify themselves as Black-owned
The feature is part of the company’s pledge to support the Black community with “initiatives and product ideas that support long-term solutions.”
When searching you’ll now be able to see a new badge to represent Black-owned businesses. A black heart over an orange three-striped background. They need to claim their business on Google and verify they own it by mail, phone or email before they can apply for the badge.
In 2018, Google introduced similar badges for businesses to display if they were either “Women-Led” and/or friendly to members of the LGBTQ+ community.
Google says it has seen “a surge in online searches for Black-owned businesses” as consumers look to spend money at these businesses to show support amid the Black Lives Matter protests.
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