Jermaine Dupri is demanding change on his new mega-collab, "Change," which features 17 additional artists including Ne-Yo, Johnta Austin, Common, Gary Clark Jr., Eric Bellinger, Rotimi, the Detroit Youth Choir, PJ Morton, Smokie Norful, Wanya Morris, Big Rube, Bryan-Michael Cox, Anthony Hamilton, Keedron Bryant, Jac Ross and Kirk Franklin.
"Change" is a moving song packed with a powerful message through lyrics like, "And we gonna do it big, we gonna make a scene, we gonna take the doubters, and make them all believe. We gonna be the change that we wanna see, we're not taking average, chasing legend status, we can have the world, we can have it all, nothing is too big, nothing is too small. We can be the change that we wanna see, we're not taking average, chasing legend status."
Jermaine drew inspiration from 2001's all-star "What's Going On" with U2's Bono, applying the concept to fit the current state of the world 19 years later in 2020. On Twitter, Dupri explained of the new song, "I started my quest in making this song back in June, using what Bono and I did with 'What’s Goin On' as the blueprint, I created 'CHANGE' by all Black Kings, artists I never worked with, new artists I feel are next and then just downright incredible vocalists."
Many of the artists featured on the song have shared their thoughts on the track, sharing the message: "CHANGE is necessary. CHANGE is essential. The time for CHANGE is now," adding, "Be the Change you want to see."
"Change" is part of a larger message as Dupri has partnered with The Social Change Fund, which is a charitable initiative created by philanthropists, entrepreneurs and NBA stars Carmelo Anthony, Chris Paul and Dwayne Wade. The organization supports critical and timely issues that impact the Black community, and hopes that "Change" can help communicate the important message #wecanbethechange, encouraging people to get out and vote in the upcoming election. Proceeds from "Change" will also go to benefit The Social Change Fund.